Gaming After Hours

Welcome to Gaming After Hours: A freelancing website where future journalist express themselves and get noticed.

Sony Is Spending $50,000 To Promote The Playstation Vita

Sony is spending $50,000 to promote the Playstation Vita which is the largest platform launch Sony’s ever had. Its champane is “Never Stop Playing” is targeted toward men [that are] in their 20’s. Just like the PSP, Sony wants gamers to feel like they are experinces console play on the go.

John Koller, the senior director for PlayStation Vita had this to say, “the PS Vita would allow users [to feel engaged and still feel like they’re playing on a console.”] The cost of the marketing campaign at $50 million is “the largest platform launch in terms of marketing investment we’ve ever had,” Mr. Koller said.

If you’d like further details, please follow this link.

source: The new york times

Have something to say?

Please log in using one of these methods to post your comment: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s


This entry was posted on 07/29/2013 by in Sony and tagged , , , , , , .
%d bloggers like this: