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The independant online and mobile video game developer, Goodgame Studios, has announced that they have expanded their studios outside their current home base of Hamburg, Germany to the Asian market of Seoul, South Korea and Tokyo, Japan.
The COO and co-founder of Goodgame Studios Christian Wawrzinek explained that the “Asia is the market to be in for online games, and therefore it obviously has a leading role to play in our internationalization strategy. However, no western gaming company has ever been able to establish itself there in the long term. We want to be the first to do so. To achieve that goal, having local offices with local contact people is absolutely essential.” Wawrzinek added, “The Asian market will of course remain a tremendous challenge with many unknowns. However, the first step towards long term success for the games has been made.”