ESRB Tweaks Their Rating Icons For Digital & Mobile
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Apparently, the Entertainment Software Rating Board is changing the it’s icons for its six video game rating categories. The last time it made changes was in 1999, over 10 years ago. The ESRB had this to say about the changes.
“The goal is really to ensure that our symbols are displaying as clearly and legibly as possible in the increasing variety of environments that they’re being displayed [in], including online and [on] mobile devices,” said president Patricia Vance. “As our ratings are increasingly used in digital environments we’ve recognized the need to tweak them so they’d display a bit more clearly, especially on smaller screens like mobile devices,” Vance explained. “So, for example, removing the small ‘Content Rated By’ text just helped create a cleaner look without losing any of the symbol’s meaning.”
The new icons are already implemented, but the ESRB doesn’t expect these happen instantly but though “publishers are being asked to begin using the new icons going forward, and materials like retail signage will be swapped out over time as opportunities to do so arise,” explained Vance.