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EA: Need for Speed series will not become part of the EA SPORTS brand.

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Ferrari’s are soo sexy!

A misunderstand between publications led to the impression that the interview with Polygon, EA Studios VP Patrick Soderlund said that the  EA racing series [Need for Speed] could benefit from “different thinking” and a “different viewpoint. But the comments made by Patrick Soderlund were “misrepresented” by the source publication, and “there was no insinuation that Need for Speed would become part of the EA SPORTS brand.”

Originally, Soderlund stated that,

“We’re also putting Need for Speed and our driving business under Matt Bilbey [EA Sports]. We think that [Need for Speed] could benefit from fresh eyes, could benefit from some different thinking, and we think that Matt is the right guy to do that. He’s got a very different viewpoint about how to make games and what [makes] great games.”

Soderlund also suggested that the Bilbey’s input could see the Need For Speed series shift away from its arcade racing roots.

“It’s more [that], when you’ve had a franchise that’s been going on for 20 years like Need for Speed, I think it was time for us to get a different pair of eyes on it, a fresh look and feel on it. If something can come in and make take it to the next level, take it to a different direction.”

The next installment in the Need For Speed series launches with the release of the Xbox One and PlayStation 4 later this month.

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source: cvg

2 comments on “EA: Need for Speed series will not become part of the EA SPORTS brand.

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    11/10/2013

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    11/09/2013

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This entry was posted on 11/07/2013 by in Microsoft, Sony and tagged , , , , .
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