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MCV have ran an interview with PlayStation UK MD Fergal Gara and talks many things about the PlayStation Vita such as it’s high attach rate though it make a small percentage of the handheld market and it’s target audience. Among the discussion was the Nintendo 3DS, where the idea of having a dedicated gaming system in today’s world is far more possible than many originally thought, particularly young children.
“Well that just shows that playing on a dedicated handheld device has not gone, as many will try to suggest. We want to have a healthy share of that handheld market. But we are playing fairly differently to Nintendo 3DS, when you think that is a dedicated handheld device with a very strong showing amongst kids. Vita is positioned differently. Yes it appeals to kids but also to committed gamers and as a companion device for PlayStation 4. 3DS shows that the sector is still there and that Nintendo is doing very well in it, so there is a market to harness.”
Gaming After Hours perspective
With the success of the Nintendo 3DS reaching 43 million, quality of software with interesting and exciting experiences proves that such things can flourish and will survive even with the the ever changing markets of today. Trends are just a trend, you either choose to follow it or create your own.
For even more things about the dedicated handheld gaming device, Nintendo 3DS
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